3 Surefire Ways to Create In-Demand Service Offerings
If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this – a lack of confidence in their service offerings. Sure, you think that skill is a great idea, but how do you know it will sell?
Imagine spending weeks or even months of time—plus all the associated costs that go along with it—only to discover it’s not what the market wants or needs. How frustrating would that be?
You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
- What they’re struggling with
This piece will tell you everything you need to know to create a business that’s practically guaranteed to sell.
Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if your business friends on your Facebook group are filled with questions about the time it takes to run their social media, then clearly there is a need for someone to do that for them that area.
Study Your Competition
Hopefully you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them, but to discover what’s hot right now.
Creating services in a vacuum is a great way to waste a lot of time and money on skills that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.