How Much Transparency Is Too Much?

How Much Transparency Is Too Much?

How Much Transparency Is Too Much? We’ve previously talked before about storytelling and authenticity, and how being your true self is your most powerful Virtual Assistant branding tactic. But just how open and honest should you be when it comes to sharing your VA...
Virtual Assistants, You Are Your Brand!

Virtual Assistants, You Are Your Brand!

Virtual Assistants, You Are Your Brand! Virtual Assistants, here is a secret successful marketers know –  clients don’t buy a product. They buy you. Your personality.  Your experience.  The unique qualities only you possess. There was a time when “branding”...