The Missing Element in Your Virtual Assistant Funnel – Rose Chaplin
We have written previously about Sales Funnels. Now the first thing new online Virtual Assistants learn as online business owners is the power of the VA offer funnel.
You’ll find WordPress plugins to help you design your Virtual Assistant funnel and landing-page creators to assist in building it. And yet still your VA funnel doesn’t perform as it should.
So what’s missing? Cohesiveness.
I know, I know. You mail regularly. You’re making Virtual Assistant offers. You even make VA sales. If you weren’t, you certainly wouldn’t be in business this long. But if your VA funnel isn’t bringing in a steady cash flow that grows month after month, then something is clearly wrong, and I’m betting it’s because you lack consistency and cohesion.
Most of us do, so don’t beat yourself up, but do take a look at your Virtual Assistant funnel with a critical eye, and ask yourself:
Does my opt-in VA offer satisfy a real need of my ideal VA client?
Too often we throw together a simple eBook or webinar without ever stopping to consider if our ideal VA client—the one we really want to work with—really needs or wants it. Unless your opt-in offer answers a driving question or solves a problem for your VA client, she’s going to pass.
Does my Virtual Assistant follow-up series continue to help resolve her issues?
This is where a lot of VA funnels go off the rails—in the follow up. In order to maintain cohesion and keep your readers’ interest, your follow-up emails should continue to address the issue that originally brought her to you. Unrelated service offers do little to build trust and can even lead to unsubscribes.
Does my big VA offer follow naturally from the opt-in?
If your opt-in incentive is designed to help working moms manage their time better, then your Virtual Assistant offers must include an element of time management as well. Anything less and your loyal readers will feel as if you don’t know them at all.
Just like a great sales page, all the pieces of your VA funnel need to flow naturally from one to the next, leading your readers toward bigger and better VA offers. It’s this cohesiveness that will help plug the leaks and keep your VA funnel filled with prospective clients who can’t wait to use your services.
More about the author : Rose is co-founder of Virtual Concierge Services, offering you the gift of time. For more details visit their website.