What is a Sales Funnel, Anyway? – More Time for YOU
As a Virtual Assistant, a sales funnel can be one of the most important marketing tools you have. And yet many VA’s – both new and established – have no clear understanding of what a funnel is or how it works.
As you can imagine, failing to fully understand this important part of your business means fewer clients, lower profits, and ultimately, an unstable business.
A Simple Sales Funnel
At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers. Many sales funnels begin with blog posts, LinkedIn and Facebook content and other information readers can access at no cost. This is the “top” of your funnel.
Next, you’ll have an attractive offer that requires a very small “payment” (an exchange) of sorts – typically an email address. You’ve seen this type of offer on websites all over the internet, and probably even signed up for some. This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.
Once on your mailing list, you’ll then present your readers with a series of Virtual Assistant services offers. Perhaps you have a free offer for potential clients.
Clients who purchase your discount offer move further down the funnel, and are presented with more, higher priced products. As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.
How Your Funnel Works
If you imagine your funnel as looking like, well, a funnel, it’s easy to see that your free content—at the top—is consumed by the largest number of readers. Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers. Next, your low-priced products bring in yet a smaller group.
Finally, as you near the tip of the funnel, only the loyalist of clients will purchase your highest priced offers.
Your job, as the business owner, is to ensure that your VA funnel leads potential clients naturally from the top, free offers all the way to the bottom. The more potential clients you can keep in your funnel, the more money you will make.
Most new—and even established—Virtual Assistant business owners can easily envision the top of the funnel, but if you truly want your VA business to grow, you must master the entire process, and that starts with understanding what a funnel really is and how it works.