The Importance of Networking
Member Feature by Wendy Struyweg, owner of VirtualAssistant4U
Having spent over 30 years working for private companies in PA and Office/Administration Manager roles, I ventured into working part-time as a VA, and also teamed up with a good friend doing functions and events, three years ago. However, life changes and we need to adapt. At the beginning of October I found myself having to operate on my own as a VA. Initially I found this somewhat daunting, wondering where/how I was going to find clients. I have come to realise and learn the importance of networking, networking and again networking. This plays a pivotal role in the success of our VA businesses.
What are the benefits of networking?
- Networking is the process of making connections and building relationships;
- Access to new job opportunities;
- Aids in career development, personal growth, and business success;
- Builds your confidence.
Is it important to attend networking events?
- Absolutely essential. You will build professional relationships thus expanding your personal network;
- You will meet other professionals and share ideas;
Where do I find networking opportunities?
- Word of mouth. Your friends, former managers, supervisors or ex colleagues;
- Club/organisation members;
- Attending networking events, whether in person or virtually;
- Engage on social media platforms like LinkedIn;
- Join professional groups to establish a professional network.
Developing networking skills
- Practice good communication and public speaking habits to improve your networking abilities;
- Try to maintain eye contact when speaking with someone and nod your head while listening to another person;
- Ask your friends how you are conversing with them;
- Ask relevant questions and show genuine interest. Listen closely to what others say before replying to their questions;
- When attending networking events, focus on building quality relationships.
Some networking tips
- Prepare and practice to develop your networking skills;
- Should you feel overwhelmed, begin with speaking with 1 or 2 people;
- Do your research and use the information you gather to ask relevant questions;
- Verbal and non-verbal communication is important. Practice your strong handshake, consistent eye contact, smiling and good posture;
- Be confident, stay present and connected;
- Ask for a business card and send a follow-up thank you note within 24-48 hours;
- Be sure to have your own business cards available to hand to your networking connections.
If you don’t have the time to do your own research on the companies that you’d like to work with, or don’t have the time to design business cards, I can help. I can also assist in helping you make connections and build relationships.
In conclusion, continuous active networking is important to your growth as a VA. Networking is personal and takes practice, time and dedication to build a relationship with a new connection. Networking is not selling, but about building long term relationships and expanding your visibility. Practicing your networking skills can help you become more confident and help you to meet new and interesting people.
To find out how I can help you with networking and LinkedIn outreach or to find out about the services I offer, please visit my website.