Virtual Assistants, You Are Your Brand!
Virtual Assistants, here is a secret successful marketers know – clients don’t buy a product. They buy you.
Your personality. Your experience. The unique qualities only you possess.
There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways.
Your Authentic Voice
How you speak and write has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook or LinkedIn feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak or the posts they follow up on.
Here’s an even more important aspect of your Virtual Assistant “voice” though: it has the power to attract a specific audience.
Some Virtual Assistants have built their brand almost entirely on their ability to be professional yet friendly and some on their ability to be professional yet totally impersonal.
While these are different approaches, they have one thing in common: authenticity. It’s clear that if you were to meet each of these VA’s, they would speak and act exactly as they do online. And their brands are stronger for it.
How, as a VA, did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience.
One Virtual Assistant tells of being a struggling single mother, and of creating an online VA business rather than simply choosing to work one dead-end job after another. Her success is an inspiration to her audience, and is a huge part of her branding.
Another VA speaks often of how she got started as a VA online when she was looking for a way to earn extra money every month to pay her electricity bill. Doing some online administrative work for a small price quickly turned into a full-time Virtual Assistant career.
Your story doesn’t have to be dramatic, and you certainly don’t have to share more than you’re comfortable with, but it does have to be yours. Be your true self, and you’ll never have to worry about attracting the right audience. They will self-select, and your perfect client will find you.